The ninth Salon of Museum Expression will be held at the Palais des Congrés from 22nd to 24th January 2004.This year the trade fair brings together 200 exhibitors from a dozen countries, museums, public and private monuments, editors, distributors, designers and craftsmen offering merchandise derived from and objects inspired by artistic and cultural heritage.
The Merchandising phenomenon.
Growing public enthousiasm, the financial needs of museums and the development of museum shops and chain stores specialising in cultural leisure activities, have created an expanding market which is now worth more than 10 billion euros worldwide. Books, stationary, casts, reproductions, jewellery, games, textiles or multi-media, these products have evolved from the simple musem replica into original creative objects covering all aspects of culture and heritage.
A three day meeting.
Museums and important cultural institutions will be grouped together in the allée des musées , Museum row. Here you will find for example, the British Museum, the Réunion des Musées Nationaux, Israeli museums and the New York Metropolitan Museum of Art. The Market Place will be held on Saturday 24th, enabling more modest organisations to exhibit their products.
Under the aegis of the Museum and Industries Association, a cycle of seven conferences and debates about merchandising and relations with the public, will be held on the 22nd and 23rd. A jury made up of museum product buyers will designate winners of three categories: Collection - for the best line of merchandise based on a theme; Product - for the most attractive product; and Decoration - for the best stand. Students from the Maryse Eloy art school and the Group E A C, will present the results of their studies on Paris as a source of inspiration for derived products.
Bilingual french-english, illustrated, 36 pages, free.