ArtoftheDay/ArtAujourdhui/How to use
Artoftheday is a coherent information system through the web, in which all elements complement one another.
We offer you three types of information services to introduce your activities:
ARTOFTHEDAY weekly, ARTAUJOURDHUI hebdo
Designed only for, and according to, the internet, ArtoftheDay weekly and its French edition ArtAujourdhui.hebdo are made to inform and briefly comment on current art events in France and in the world, by always giving a link towards on-line files to immediately know more. It appears every Thursday and focuses mainly on the week to come in order to enable the readers to choose among the events of the moment; it can also announce major events ahead of time, or go back on past events that deserve further information.
It is a new type of press title, written by professional journalists. As such its contents depend on the choices made by the editing staff, who pick the events which are more likely to interest its readers, excluding all advertising concerns.
What you must do
Send us your information, as early as possible of course
At the right new address:
BY MAIL: 58/60 boulevard Saint-Marcel 75005 Paris France
BY e-MAIL (we prefer): documentation@artoftheday.com
No particular name is necessary : the mail is sorted out according to its content and distributed to the right person.
OUR WEBSITES AND ART DIRECTORIES
For each one of you - museums throughout the world, galleries and antique dealers of the French-speaking world and their artists, as well as auction houses -, the websites put a complete presentation file on your establishment on line, including name, address, telephone, fax, email address and website, opening days and hours, specialties, collections, artists, rates, services offered, means of access, transport, parking, location plan, and a photo. All this information is given at the same time in French on ArtAujourdhui.info for French-speaking art lovers and is presented permanently on the 2 websites. The quality of their content and the number of people they reach depend on you. Please inform us immediately of all changes, using the forms of the professional space, to allow us to improve this information.
If you wish to benefit directly from the activity on our websites, we can also make the electronic links on your presentation – email addresses and websites - active. All you have to do is create a reciprocal link on your website. We will supply the logo and the link. As soon as the latter is in place we will make your email addresses on your cards interactive.
What you must do
Click into the website and check your presentation file. If you wish to update it or to create a link, the easiest and quickest way is through your account in this professional space. If you have forgotten the code that gives you access, ask us for it.
You have access to all of this, free of charge.
OUR INFORMATION DISTRIBUTION AND MARKETING SERVICES
The third element of this global information system... Whether you are organizing an important event, publishing a book or a DVD that you wish to market, or calling for participation to a contest, the marketing services of artaujourdhui.info and artoftheday.info, will enable you to contact the persons you are interested in, directly.
The internet gives a new dimension to direct marketing. Our web publishing knowledge and our research have anabled us to acquire a unique experience in this medium, to develop proprietary programs and to create specialized, high performance lists that currently include 26000 French-speaking and 30000 English-speaking readers, a total of 56000 throughout the world. We have for each one of them - whether amateur, professional, corporate, journalist – aside from their name and email, their country of residence, their favorite communication language, their activity and their centers of interest. Ancient art, modern art, photography, contemporary art, exhibitions, fairs, auctions, books or dvds, we know exactly who to inform for you, and how.
At the very moment your message arrives in our readers mailbox, it appears on the front page of the site, then in the "Current events" and archive sections, where it remains permanently. A sophisticated search engine, using your name, a date, a word of the text, makes it appear immediately.
We offer you two kinds of campaigns
Art of the Day e-flash messages, finteractives mailings, for a quick immediate information, reaching all those likely to be interested in your event, while instantly boosting its general audience.
Art of the Day info campaigns, custom tailored integrated marketing operations, taking advantage of all our means of communication and fully supporting your event from beginning to end. No other media can bring you such an accurate, complete and lasting service
These services bring you the widest and most international information distribution of all European specialized media, at the lowest cost. The list of clients who trust us is the clear evidence of the efficiency of this new means of communication...Besides these complete direct marketing campaigns, a variety of advertising spots on our sites and weekly magazines enable you to punctually advertise your activities at very affordable rates. From as little as 125 €uros, you can benefit of our promotion services.
What you must do
If you wish to promote an event through a mailing, or develop some advertising? Give us your data. A specialist will get in touch with you very quickly and will define the operation with you. This can be carried out and sent in a very short period of time, according to your needs.