ArtoftheDay/ArtAujourdhui/How to use
Artoftheday is a coherent information system through the web, in which all elements complement one another.
We offer you four types of information services to introduce your activities:
ARTOFTHEDAY weekly, ARTAUJOURDHUI hebdo
Designed only for, and according to, the internet, ArtoftheDay weekly and its French edition ArtAujourdhui.hebdo are made to inform and briefly comment on current art events in France and in the world, by always giving a link towards on-line files to immediately know more. It appears every Thursday and focuses mainly on the week to come in order to enable the readers to choose among the events of the moment; it can also announce major events ahead of time, or go back on past events that deserve further information.
It is a new type of press title, written by professional journalists. As such its contents depend on the choices made by the editing staff, who pick the events which are more likely to interest its readers, excluding all advertising concerns.
What you must do
Send us your information, as early as possible of course
At the right address:
BY MAIL: 60 boulevard Saint-Marcel 75005 Paris France
BY e-MAIL (we prefer): documentation@artoftheday.com
No particular name is necessary : the mail is sorted out according to its content and distributed to the right person.
OUR WEBSITES: ART DIRECTORIES
For each one of you - museums throughout the world, galleries and antique dealers of the French-speaking world and their artists, as well as auction houses -, the websites put a complete presentation file on your establishment on line, including name, address, telephone, fax, email address and website, opening days and hours, specialties, collections, artists, rates, services offered, means of access, transport, parking, location plan, and a photo. All this information is given at the same time in French on ArtAujourdhui.info for French-speaking art lovers and is presented permanently on the 2 websites. The quality of their content and the number of people they reach depend on you. Please inform us immediately of all changes, using the forms of the professional space, to allow us to improve this information.
If you wish to benefit directly from the activity on our websites, we can also make the electronic links on your presentation – email addresses and websites - active. All you have to do is create a reciprocal link on your website. We will supply the logo and the link. As soon as the latter is in place we will make your email addresses on your cards interactive.
What you must do
Click into the website and check your presentation file. If you wish to update it or to create a link, the easiest and quickest way is through your account in this professional space. If you have forgotten the code that gives you access, ask us for it.
You have access to all of this, free of charge.
OUR WEBSITES: OPENING / CLOSING
Each week, our Openings section gives the list of exhibitions, fairs and art related events opening and closing in the French speaking countries - Belgium, France, Luxemburg, Monaco and Switzerland - during the coming week. An electronoc link to your website or the event one allows readers to immediately get all related information.
The corresponding calendars appear in the front page and in our Openings section, and in our weekly newsletters sent each Thursday to our 56000 subscribers. This is a unique way to inform all those interested in Art.
Publication is free and reserved to Galleries, Museums and institutions open to the public. operating in these 5 countries
What you must do
These pages are yours. You simply have to register and enter directly in a few seconds the pertaining information.
This is, as well, free of charge.
OUR INFORMATION DISTRIBUTION AND MARKETING SERVICES
eFLASH ANNOUNCEMENTS AND MARKETING INFO CAMPAIGNS
The fourth element of this global information system. The heart of the system is a unique database that currently reaches, over the web, a little over 56 000 persons directly concerned by art and the art market. The subscribers are world wide: 51% in Europe, 41% in America, 8% in the rest of the world. Museums,curators 17%, Press, TV, Communication 16%, Galeries 15%, Amateurs and collectors 15%, Artists 10%, Education, art schools 9%, Towns cultural departments, Tourism 7%, Experts, auctions 6% Others (Publishers, Fairs, etc.) 5%.
We are the only ones who reach out to the subscribers in their favorite language, in English and in French, and have segmented databases and tools combining weekly publications, direct marketing and continuous information. We speak French to French-speaking subscribers, English to the English-speaking ones, and we know who we are addressing.
No other current information service offers these possibilities. And the messages we send get additional visibility on our websites where they appear systematically. The quality of the events this service chooses and the information it gives ensures constant attention and great loyalty among its readers.
Our clients are small and large museums from all over the world, organizers of fairs, of cultural events, of auctions, art editors, schools...The list gets longer every day. Here is one from which you can pick to ask them what they think of our services.
We see no difference between “small” and “large” events. Each one must find its own public. That is precisely what we help you do
YOU MAY CHOOSE BETWEEN TWO FORMULAS:
>>THE E-FLASH annoucements, interactives mailings, for a quick immediate information, reaching all those likely to be interested in your event, while instantly boosting its general audience.
>>They include a complete presentation text, an illustration and a practical section that makes it easier to visit and be in touch, with electronic links towards your site and your files. They are sent to our subscribers’ mailboxes,%. After their mailing, the announcements appear on the home page of our websites, and they are permanently archived. They fully benefit from the large presence of our sites over the web and the reliability of our databases adapted to each subscriber’s information needs.
>>YOU CREATE YOUR ANNOUNCEMENTS YOURSELF, in a few minutes, with the illustration of your choice, in English or in French, thanks to our exclusive automatic do-it yourself programs. You may preview immediately your announcement as it will be sent, approve it and confirm your order. We publish it, on the date, in the language and in the countries you choose.
>>COST (Excl. VAT if applicable) €150 in French or in English, €250 for the two languages.
What you have to do
Register. Registration is free and takes only a few moments
>>THE MARKETING INFO CAMPAIGNS, custom tailored integrated marketing operations, taking advantage of all our means of communication and fully supporting your event from beginning to end
They are launched by a detailed announcement, which includes a complete presentation text, various illustrations for each language, a practical contact section, and electronic links towards your site and your files on line.
Each campaign is carried out in 5 phases, throughout your event:
1/ On the day of your choice the announcements are sent to the subscribers’ mailboxes.
2/ They are put on line on the front page of the websites with a commentary, preceded by an illustration, and at the same time in the section "All our rendezvous", where they will stay throughout the time of your event before being registered in our archives. They then remain permanently accessible. through our search engines.
3/ On the week itself, the announcements are presented again with an illustration on ArtoftheDay weekly and ArtAujourdhui hebdo
4/ Half-way through your event, on the date of your choice and in order to re-launch
it,we offer you on the front page of our websites or our weekly publications, an interactive advertising banner that directs readers to your website.
5/ Fifteen days before the event ends, Artaujourdhui.hebdo and ArtoftheDay weekly remind our readers of your event, with a link towards the original releases.
This is a made-to-measure marketing campaign drawing on all our means of communication. Your event is constantly brought forward, from the moment it begins until it ends...
Our texts appear in the social networks and are regularly picked up by the larger search engines and the sites affiliated to our rss links. All this substantially increases the impact you have over the internet.
Five successive presentations throughout your event, at the key moments: no other media - paper or internet – could bring you such precise, complete and lasting service
What you must do
>>You supply us with a press kit, and a choice of 3 illustrations per language. Our specialized copywriters write, and when necessary, translate, the announcements and ensure the lay-out. It is submitted to you for approval prior to being published
>>Cost: 690 € Excl. VAT for one language, 1090 € Excl. VAT for two languages.
10% discount for 3 releases over 12 months, 20% for 6 releases over 12 months.
>>You need more information? Give us your data A specialist will get in touch with you very quickly and will define the operation with you. This can be carried out and sent in a very short period of time, according to your needs
ADVERTISING
The 2 websites and the weekly publications host interactive ads, allowing readers to access the announcer’s website or files on line.
>>On the home page of each website we offer
Horizontal banners over the title
Spots in the right and left column
>>And on the weekly webzines
Horizontal banners over the title and in text
Spots in the left column
RATES , plus VAT where apllicable ( JPG or GIF format)
Weeklies ArtoftheDay weekly / Artaujourdhui hebdo
Published on Thursdays
Spots (125x125)
English or French webzine 1 Insertion 100 Euros
Mini campaign (3 insertions) 200 Euros
English and French webzine1 Insertion 150 Euros
Mini campaign (3 insertions) 300 Euros
Double spots (125x240)
English or French webzine 150 Euros
English and French webzine 250 Euros
Horizontal banners (468x60)
English or French webzine 200 Euros
English and French webzine 300 Euros
Websites ArtoftheDay.info/ ArtAujourdhui.info
One week insertion
Spot (160x125)
English or French website1 Insertion 125 Euros
English and French website 1 Insertion 175 Euros
Double spot (160x240)
English or French website175 Euros
English and French website 275 Euros
Horizontal banners (468x60)
English or French webzine 250 Euros
English and French webzine 350 Euros
KNOW MORE?
>>Call us: Tel 33 (0)1 45 08 96 96
Or give us your data. One of our collaborators will soon be in touch with you and will answer all your questions…