Home > Art shows > La luce sul filo. Lampadine nei manifesti della Raccolta Salce.
La luce sul filo. Lampadine nei manifesti della Raccolta Salce.
The light on the cord. Bulbs in posters of the Salce collection.
From november 15 2003 to march 28 2004
19th c. art (1848-1914)
Modern art
Advertising
Since it was nvneted in 1879 by Edison, the light bulb has been greatly developed. The first advertising posters appeared in the 1890s, following the expansion of this new industry. The exhibit traces this double adventure thanks to the famous posters by drawers such as Cappiello or Mataloni.